Design Partner Cohort · 5 Seats Only
Signal-Oi serves two segments of the FMCG value chain.
Select yours to see how it applies to your business.
I am an FMCG —
The operational intelligence layer that connects your ERP, CCTV, gate logs, and GPS into a single source of physical truth — so you can see, flag, and recover losses before they become month-end write-offs. No new infrastructure required.
Your ERP records every primary dispatch. Your CRM captures every trade agreement. But once goods cross the distributor’s depot gate, visibility ceases. Signal-Oi sits above your existing systems — turning 70% of your market from invisible to structured. No new infrastructure required.
Signal-Oi serves two segments of the FMCG value chain. Select yours below to see how it applies to your business.
The Operational Reality
You move billions of naira in goods but a complete picture only surfaces at month-end. In a market where margins sit at just 2–5%, a 4–5% shrinkage rate in unautomated warehouses doesn’t compress margins — it cannibalises the entire operating profit.
Administrative errors drive over 20% of inventory discrepancies, and the delay in detection amplifies every loss. The data to stop this already exists — it has never been connected.
Signal-Oi for Distributors
Signal-Oi is not a new ERP, WMS, or tracking app. We plug into the systems you already use — your ERP, CCTV, gate logs, stock cards, and invoices — and fuse them into a single operational timeline.
When an order is received, stored, picked, or dispatched, Signal-Oi automatically cross-checks the physical reality against your ledger — flagging shrinkage and dispatch mismatches in real time, with evidence attached.
Executive Overview — Inventory in motion, leakage under investigation
Evidence Case File — ERP, CCTV & Gate Log fused into one verifiable record
Your CCTV timestamp. Your GRN. Your ERP entry. Your gate log. Fused into one verifiable record — surfacing the discrepancy before the truck leaves the yard.
The Visibility Gap
Your ERP records every primary dispatch accurately. Your CRM captures field rep visits and trade agreements. But once goods cross the distributor’s depot gate, visibility effectively ceases.
Secondary sales data arrives two to four weeks late, self-reported on spreadsheets. The five structural failures below are not caused by lack of data — they are caused by the failure to connect what already exists.
Signal-Oi for Manufacturers
One intelligence layer that sits above your existing ERP and CRM systems — connecting downstream sell-through, distributor inventory positions, and commercial execution signals into a single view your commercial leadership can act on before leakage becomes a month-end surprise.
Sell-through by SKU, territory, and distributor — in near real time
Inventory positions mapped against verified sell-through velocity
The Design Partner Cohort
We are looking for Manufacturers and Distributors who want to directly shape how Signal-Oi is built — and be the first to pilot it in their operations. You are not testing a finished product. You are helping build it.
Engagement Workflow
A practical, low-risk co-design process starting with a 30-minute conversation. Scroll through the six steps on the right.
Next Steps: Engagement Workflow
Data Sources
The market context behind Signal-Oi is grounded in published industry reports specific to Nigeria and Sub-Saharan Africa — not global averages.
Next Step
We would like to schedule an initial discovery chat with your PoC in the next two weeks. This is a 30-to-45-minute conversation — not a product pitch.